Sunday, October 21, 2007

How To Generate Traffic Using Free Methods

By Lucas Heijn

Setting up any business requires capital. The advantage of the internet is that it can require less capital. But, saying that, it will require a lot of work. Work that can be very rewarding, even monetarily. with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jump-start your traffic flows, many sites don't have the resources that others have to generate more traffic for your site. Well, you don't have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

What to do.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. There are ways to do this and thing you should definitely not do.

With online communities and forums you can build a reputation for your company. Show them what you are made of and build trust as you show your expertise about the subject. With that you can build a reputation as someone who understands.

Time management comes into play here. It is easy to get engrossed in following the conversations that are going on in the forum. We need to remember why we are here. What was that? To make money. Yes traffic means money. We have limited time so we need to make it pay.

The best way to do this is visit a forum. Find a hot topic we feel qualified to comment in. Make our comment and go on to the next forum. You can also just ask a thought provoking question. Most forums allow a signature file. This signature is shown after each of your contributions. The signature usually has a URL in it. This URL should point to a lead capture page. Here you can get the name and email address of your prospect. The reason they would sign up is because have already begun to get their trust. Another thing you signature URL does is create links back to your site. Search engines love this.

You could also offer a free gift as an incentive. I have asked other marketers if this is a good idea. Some say yes others no and some others maybe. It is a hot debate as not offering a free gift means you get highly targeted prospects and the other way you could end up with a lot of freebie seekers.

I did mention that there were things you should definitely never do. People hate spam and spammers. This is not just in sending email. If you post on a forum or discussion board with a blatant ad you are building the wrong reputation, and you will be banned. Your ISP may even be informed of your conduct and you may loose your internet account.

Now back to the subject at hand. I mentioned that the link in your signature should point to your lead capture page. This squeeze page should offer more information in the form of a newsletter or ezine.

Newsletter or Ezine

Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides that relate to products on your site. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informative. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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